Mohamed Zaki

Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has 100+ publications in highly ranked service management journals, top conferences and practical outlets such as the Harvard Business Review. He has consulted and lectured for over 100 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online courseat Cambridge University Press and Assessment.