Robert van Pappelendam

Besides being the author of the Bestselling and award-winning book The Start-Up Puzzle, Robert van Pappelendam (RvP) is an expert in simplifying complex business challenges with over 30 years of experience as a senior leader in a Fortune 50 company, covering operations, global marketing, strategy, and innovation.

He also brings entrepreneurial insight, founding & advising start- and scale-ups in FMCG, Luxury, and MedTech, where risk-taking and creative problem-solving are key. He works as a senior consultant, advisor, public speaker, university lecturer, and high-altitude skier, dedicated to inspiring disruption and transformation in startups and large corporations by fostering a culture of creativity driven by scarcity.