Marco Spies

Marco Spies is a renowned expert in digital transformation, strategic design, and brand innovation. He is the co-founder and Strategy Partner of think moto, a Berlin-based design and innovation consultancy specializing in brand experience and digital product design. Since its founding in 2010, think moto has helped organizations shape the future through strategic design and cutting-edge digital experiences. From 2015 to 2018, Marco was also co-founder and CPO of flyiin, an online air travel marketplace that reimagined how we book flights.

Marco is the author of Branded Interactions – Creating the Digital Experience, a key reference in branding and interaction design. In 2017, he was appointed honorary professor at HAWK University of Applied Sciences in Hildesheim. In his consulting, teaching, and writing, Marco focuses on how strategic design can drive business transformation and create meaningful impact for society.

With his Spherical Brand Concept, Marco explores the future of brands, advocating for a planet-centric approach to branding in a post-growth economy, where resonance, mastery, and calm are key principles of leadership. He emphasizes the need for brands to move beyond traditional growth-driven models, fostering deep connections, long-term value, and a sustainable impact on society and the environment.