Brandon J. Larson

Brandon Larson is an award-winning athletic director, educator, and coach with 25+ years of experience building high-performing, people-first athletic cultures. Programs under his leadership have tied the state record for state championships in a single year and produced the first Pom team to win national titles in all three divisions, all while maintaining remarkably low staff turnover.

The difference is how they win. Brandon's approach is grounded in sports and performance psychology, creating healthy cultures where staff stay, athletes grow, and people give their best effort toward common goals. He has since taken that framework to programs across the country, helping coaches, athletic departments, and organizations achieve similar results.

Brandon began as a football coach, determined to help young people reach their full potential. That mission led him into athletic and educational administration, and ultimately to founding OakStrong Performance and Leadership, where he offers keynotes, workshops, and coach development. He is currently pursuing a doctorate in Sports and Performance Psychology.

Becoming OakStrong and Rally! are his guides to building a culture that wins and lasts, wherever you lead.