Aaron Lyles

Aaron Lyles is a Fractional Sales and Marketing Leader with over 20 years of experience driving growth across diverse industries, including retail, IT, logistics, and healthcare. He is a Managing Partner at MarginMaven, an innovation and operational efficiency consultancy. With a strong technical background in database design, web development, process automation, and content production, Aaron has led sales and marketing in-house and in-agency, having operationalized GenAI across research, strategy, and creative processes. He believes individuals and organizations can unlock unprecedented creativity, efficiency, and growth through the application of data, automation, and lean-agile principles. Aaron holds a B.S. in Marketing Analytics and Management Information Systems and lives in Charlotte, NC, with his family. When not knee-deep in AI and marketing, Aaron enjoys backpacking and camping.