William Holsten

William Holsten is an entrepreneur, corporate innovator, and business risk prevention expert. While launching WhirlWhims LLC and its line of unique carnival and party games, he experienced firsthand the costly missteps that inspired the uh-oh! book. During his corporate career with two global consumer health companies, he led dozens of workshops on product innovation, creative problem solving and decision-making. Today, William empowers entrepreneurs to avoid unintentional blunders through his books, speaking, and goof-proofing programs. He also volunteers as a small-business mentor with SCORE. A Brooklyn native, William lives in Delaware with his wife, Janet.