Rich Florence

Rich Florence is an author, entrepreneur, and passionate advocate for personal growth. Living in Athens, Georgia, with his wife LeAnn and their two sons, Owen and Grady, Rich believes that true success comes from overcoming challenges and building a life of purpose and fulfillment.

As the co-founder of Summit Life Group, a Financial Services Independent Marketing Organization (IMO), Rich has dedicated his career to helping individuals achieve financial success and personal freedom. However, his mission extends far beyond the financial services industry. Through his writing and leadership, Rich is driven by a deeper passion: to inspire people—especially those who feel like underdogs—to break through limitations, overcome adversity, and unlock their full potential.

Rich's work focuses on empowering others to pursue personal growth, develop a winning mindset, and create the life they desire. His books are not just for those in the insurance field; they are for anyone seeking inspiration, strategies for overcoming obstacles, and the courage to take bold steps toward their own breakthroughs. Whether you're looking to excel in your career, improve your mindset, or transform your life, Rich’s insights provide valuable guidance for navigating challenges and creating lasting success.

Through Summit Life Group—also known as The Lifestyle IMO—Rich and his team teach advisors how to achieve consistent growth and long-term success. But his message resonates far beyond the financial services world. Rich believes that anyone, no matter their background, can achieve greatness with the right mindset and tools. His books reflect this belief and offer practical advice on how to turn dreams into reality.