Dr.Agus Masrianto

Dr. Agus Masrianto is a Doctor of Management and business innovator with over two decades of experience bridging academic research and practical business solutions. As the author of "Get Ahead of The Competition: Build Your Company's Digital Marketing Capability," he has developed groundbreaking frameworks including the Digital Marketing Utilization Index (DMUI), which has helped numerous organizations enhance their digital capabilities.

Drawing from his 20-year tenure at Media Group Network and his role as a business school lecturer, Dr. Masrianto specializes in integrating artificial intelligence with business strategy. His research, validated across hundreds of companies, has revolutionized how businesses approach digital marketing transformation in Southeast Asian markets.

Dr. Masrianto holds a doctorate in Management and Business from IPB University Business School, where he graduated as the top performer. He actively contributes to digital marketing advancement through his roles in professional organizations and selected speaking engagements. His current work focuses on helping organizations build sustainable competitive advantages through digital innovation and AI-driven insights.