Sai Krishna Yallapu

Sai Krishna Yallapu is a B2B marketing leader and AI marketing practitioner with 16+ years of experience building revenue-focused marketing systems in enterprise IT and business services.

He is the author of two B2B marketing books: The ABM Playbook for B2B Marketing with 60+ Tactics and Stop Blind Marketing, Start Account-Based Marketing. Both of them are practical field guides for marketers running account-based programs in complex sales environments. His work sits at the intersection of ABM strategy, marketing technology, and the emerging discipline of AI-augmented marketing using intelligent agents, intent data, and predictive signals to build marketing infrastructure that scales without adding headcount.

Recognised as a BW MarketingWorld 40Under40 and a three-time World Marketing Congress award winner, Sai has led marketing across startup, mid-size, and global enterprise contexts with campaigns that have directly influenced pipeline and shaped how senior buyers see IT services brands.

Since 2021, his YouTube channel In Love With Marketing has been a practitioner resource for B2B marketers navigating the shift from campaign-based thinking to intelligence-led marketing.

His core belief: marketing's job is not to create noise, it is to build the systems that make the right conversation happen at the right moment with the right person.