Eng. PAULO ROCHA

Paulo Rocha, 68 years old, an electrical and electronic engineer, has been a specialist in franchising and trademark registration since 1991 and a trainer in Behavioral Development since 1982. A pioneer in educational software for children in Portuguese (1993), he expanded his ideas on computer-assisted education to Brazil, Europe, and Argentina (1994). Founder of franchise networks and schools, he began researching human competencies based on Howard Gardner's theory of multiple intelligences (2006). In 2018, he ventured into robotics, founding AZROBÓTICA, focused on AI. Certified in Humanized Coaching, NLP, Behavioral Analysis, and Hypnosis, he works as a mentor, writer, and speaker. Since 2020, he has devoted himself to writing books, including HOW TO MAKE PEOPLE RICH AND DIE POOR and I WORRY LESS AND LESS (Experiencing a Pandemic).