Rex Elsass

The REID Foundation is a 501 (c)(3) nonprofit organization dedicated to utilizing the healing power of music, creative expression, and other therapeutic modalities to bring “front-line therapy” and prevention to communities and those impacted by the opioid crisis, substance abuse, mental health issues or life crisis. The REID Foundation was founded by Rex Elsass, Chairman of The Strategy Group Co., who lost his son Reid Elsass to addiction on June 2, 2019. Reid’s love of music and creative expression sparked the Foundation’s movement to create innovative and life-changing programs to scale worldwide.