Amanda Lucey is CEO of The Partnership, Atlanta’s oldest privately held marketing and brand communications agency, established in 1979. The firm orchestrates integrated solutions across branding, communications, advertising, public relations, and digital development. Her agency has represented clients spanning Coca-Cola, International Continental Hotel Group, Ferrari, Cure Childhood Cancer, Skills USA, and top healthcare systems including NCH. Amanda is a change agent. Amid the pandemic, Amanda’s expertise in navigating change and crisis communication became invaluable to brands. She’s one of the nation’s leading crisis communications and media training experts. @Amanda.R.Lucey