Laura de Lacy

Laura de Lacy is an award-winning author, strategist, Certified Practising Marketer (CPM) and Fellow of the Australian Marketing Institute (FAMI). In 2025, she was named a Finalist for CPM of the Year in the national AMI Marketing Excellence Awards.

Known as the Secret Service Marketer, Laura brings over two decades of hands-on experience, business acumen and human insight to the small business world. She is the creator of The Secret Service Business Series – a 3-part trilogy awarded a 2025 IPPY Silver Medal for Best Non-Fiction Book Series.

Guided by faith, integrity and a belief that marketing should serve people rather than manipulate them, Laura specialises in helping small skill-and-service business owners escape mainstream marketing traps and build predictable, high-yield systems without the corporate jargon or inflated retainers.

Laura lives and works in Adelaide, South Australia, with her son, their comedic budgie, Sunny, and a remarkably demanding dog named Charlie. When she isn't helping business owners build thriving lead machines, you'll usually find her spending time with family, tackling a DIY project, or out walking Charlie (to keep the peace).