LeRoux

Dom LeRoux is a strategic corporate gifting expert and the author of "The Corporate Gifting Playbook." Born and raised in Montreal, Canada, Dom developed a deep appreciation for personalized gifts during his childhood, often purchasing meaningful mementos during family trips to Niagara Falls. This early fascination with thoughtful gifting laid the foundation for his future endeavors.

Dom pursued higher education in the United States, earning a degree from Bellevue University and furthering his studies in e-commerce and business at Northcentral University. His career has spanned collaborations with renowned companies in the consumer packaged goods and on-demand printing sectors, providing him with valuable industry insights. Having successfully implemented gifting strategies in his e-commerce career, Dom has seen firsthand how they can drive increased sales, higher average order values, and improved customer retention. Through his work, he has demonstrated how corporate gifting in the digital spectrum can effectively attract and retain customers while promoting purchasing behavior for corporate income stream growth.

Dom's innovative approach to corporate gifting culminated in a year-long experiment where he created "Lucky Penny Candles," a line of premium scented candles. He gifted these candles to business owners across the United States and Canada, meticulously documenting the impact and results of his strategic gifting practices. This hands-on experience forms the backbone of "The Corporate Gifting Playbook," offering readers real-world strategies for leveraging corporate gifts to drive business growth, foster customer loyalty, and boost employee engagement.

As an advocate for personal growth, positivity, and gratitude, Dom applies these principles to both his professional and personal life. He serves as a member of the Advisory Panel for the Digital Marketing Certificate Program at The University of South Florida Muma College of Business, contributing his expertise to shape the next generation of marketing professionals.

Dom's unique blend of childhood experiences, academic background, professional achievements, and innovative gifting experiments position him as a leading voice in the field of strategic corporate gifting. Through "The Corporate Gifting Playbook," he shares his insights and strategies, helping businesses transition from generic swag items to thoughtful gifting strategies. His goal is to help businesses promote their brand through genuine acts of appreciation, whether at local events, trade shows, or other settings, demonstrating how this approach can lead to meaningful growth.