Scott Hall writes about digital marketing, artificial intelligence and SaaS scaling platforms for small business, in addition to managing enterprise software (Search/AI/ML) accounts in the Financial Services sector. As a content marketer and search engine expert, his first book 'The Blog Ahead' was published in 2006, and currently publishes a weekly newsletter - 'Get The Digital Edge'. He previously co-founded a search engine which powered multimedia insight results for Fortune 500 companies including Disney, the New York Times Digital and IAC Inc.