Pabini Gabriel-Petit

With more than 30 years working in user experience at Silicon Valley companies such as Apple, WebEx, Google, Cisco, and many startups, Pabini is currently the principal consultant at Strategic UX, providing UX strategy and design consulting services to product-development companies. She is also the publisher and editor in chief of UXmatters.

Pabini has led UX strategy, design, and user research for Web, mobile, and desktop applications for consumers, small businesses, and enterprises, in diverse product domains. Her past UX leadership roles include head of UX for sales and marketing IT at Intel, senior director of UX and design at Apttus, principal UX architect at BMC Software, VP of user experience at scanR, and manager of user experience at WebEx. As a UX leader, she has facilitated conceptual modeling and ideation sessions; written user stories; defined and prioritized product and usability requirements; designed and established corporate design systems, standards, and guidelines; and integrated lean UX activities into agile-development processes.

Pabini is passionate about creating great user experiences that meet users’ needs and get business results. Working collaboratively with business executives, multidisciplinary product teams, and other UX professionals, Pabini has envisioned and realized holistic UX design solutions for innovative, award-winning products that delighted users, achieved success in the marketplace, and delivered business value. A strategic, systems thinker, Pabini has diverse experience that enables her to synthesize innovative solutions for challenging UX strategy and design problems.

A thought leader in the UX community, Pabini was a founding director of the Interaction Design Association, as well as the founder of UXmatters, a leading publication for UX professionals.