Cody T. Havard
Cody T. Havard, Ph.D., is a professor of Sport and Entertainment Management. Along with writing about group behavior, competition, and rivalry, Cody is a very big Disney fan! He is the author of numerous articles about Disney, "Being a Fan of Disney: The Book", and host of "Being a Fan of Disney: The Podcast".
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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
Havard, Cody T.
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Rivalry in Sport: Understanding Fan Behavior and Organizations
Havard, Cody T.
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Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context
Havard, Cody T.
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