Jane McCarthy

Jane McCarthy is a brand strategist with over a decade of experience in advertising. Her emphasis is on leveraging archetypes to unlock a brand’s true essence and power. In 2024, Jane and her sister Kate McAndrew started the Goddess Office— a platform for elevating women and the archetypal feminine in business.

Jane has a personal passion for mythology, astrology, the enneagram and the tarot. She brought her research in all of these archetypal systems to the table when crafting the expression of the goddess archetypes included in her book, The Goddess Guide to Branding.

Jane graduated from the University of St. Andrews, Scotland with an MA in International Relations and Business.