Roy Reid

Many refer to Roy Reid as a living miracle. His inspirational story of survival is the foundation for the important message he delivers on the transformational power of trust. In 2019, he was struck down by an acute aortic dissection that most medical professionals say should have ended his life. Instead, it transformed it into a purpose Roy describes as: “love people, be grateful, give generously and make a difference”.

Roy helps CEOs and entrepreneurs go from frustrated, overwhelmed, and weary from the pains of a low-trust culture (or the trauma of distrust in themselves) to confident, satisfied, and encouraged, improving their health, well-being, and performance (personally and professionally). He helps them develop resilient and courageous teams that foster a high-trust culture where people feel safe, do the right thing, deliver outstanding service, and strive to improve performance each day.

A leading authority on trust, communications and organization transformation, Roy works with leaders and organizations as a coach, strategist, and consultant. He was recognized with a Lifetime Achievement Award by Trust Across America/Trust Around the World.

Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based training program, and book; both of which teach people how to improve results by improving relationships through a more intentional focus on earning, building, and restoring trust. He also served as a principal investigator on research studies at AdventHealth to explore the impact and outcomes of a more intentional focus on trust in relationships.