Fred Voorhorst

Fred Voorhorst, product / innovation manager by day, and a cartoon wizard by night. Trained as a mechanical engineer with a PhD in industrial design engineering, he typically spends his days applying what is now commonly referred to as design thinking and agile customer centric product development. But when the sun sets, Fred becomes a cartoonist extraordinaire, expressing things byond mere words. He is particularly adept at translating the erudite language of academics in a way that engages and makes sense to a more general audience.