Ben Robins

Ben Robins brings over 25 years of expertise in media research to his role as the founder of ‘Sound Insights’, a cutting-edge research consultancy dedicated to elevating audio content. Through a strategic partnership with Audience Strategies, his consultancy delivers pivotal insights and guidance to optimise audience engagement and content creation. Ben has played a crucial role in guiding major audio players such as Audible, BBC World Service, and NPR, helping them to deeply understand their listeners' needs and inspiring creatives through research to innovate the next captivating listening experience.