Jeffrey House

Jeffrey House is an entrepreneur and the undisputed Cider King of the US. His journey, chronicled in his memoir The Cider King: How I Aced It!, is a remarkable tale of starting a business from scratch and building a multi-million dollar brand.

For over 40 years, Jeffrey has been at the forefront of the cider industry in the US. He witnessed cider transform from a niche product to a booming 2 billion dollar business. His vision and marketing expertise were instrumental in launching ACE Cider, the only nationally distributed craft cider brand in the US.

Jeffrey's career path is as unique as his cider expertise. From London advertising to becoming a US cider icon, Jeffrey's story is one of entrepreneurial grit and passion. He has overcome challenges, including depression, to build a beloved brand.

When Jeffrey isn't doing business, he enjoys life in California with his wife, sons, and sheepdogs.