Lee Russel

Lee is a mentor at heart, a disruptor in action and a space nerd in spirit. With a colourful career that zigzagged from aspiring animator to pioneering UX designer, and eventually to leading product success stories in the tech world, Lee has a knack for turning dire situations into triumphs. Now he leverages his extensive industry experience to advise startups on product development and market introduction through Yuzu Agency, which places an emphasis on problem validation and lean development principles.

He wrote this book from a genuine frustration with the high failure rates of software product launches and wanted to share a successful turnaround story that proved things could be different.

When he’s not mentoring the next wave of innovators and disruptors, Lee dreams of the future – be it through tracking the latest in space technology or getting lost in a sci-fi novel. His approach to life and work is simple: understand the problem deeply, laugh often (especially at oneself) and never stop dreaming about what’s possible.