Shidan Youssefian

Growing up in the Italian countryside, I spent my days watching and rewatching cult classics like the Wizard of Oz, E.T., and Back to the Future, dreaming of one day being able to tell my own stories.

A few years ago, after a decade working as a creative storyteller for some of the world's most ambitious brands, I found myself in my sister's laundry room sorting through her kids' clothes. And like most people, I couldn't help but ask myself... where the heck are all these socks going?! That's when Life Really Socks was born.

Currently based in Washington, DC, I spend my days on Zoom calls with my cousin and partner in crime, Roshan, dreaming up new wacky adventures in the Sock-Verse that will make kids (and parents) laugh, inspire them to live life to the max, embrace what makes us and other unique, and recognize our fundamental oneness as humans.