Mark Anthony Peterson

My name is Mark A. Peterson, and I am honored to be your guide on this fascinating journey. As the founder and CEO of the Techstars and Google-backed startup Ziscuit, Inc., I have witnessed firsthand the real-life challenges that young employees confront daily. Ziscuit strives to eliminate food insecurity and food deserts through innovative grocery retail solutions, providing me valuable experience tackling corporate hurdles head-on.

With more than two decades of senior executive experience spanning various industries—food, consulting, data, and biometrics—I have encountered the trials and tribulations of climbing the corporate ladder. However, my passion for entrepreneurship has always burned bright, leading me to embark on several ventures since high school and college. My previous book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliaths, shared my insights and tips on succeeding against corporate giants.

As an extension of my commitment to empowering individuals on their professional journeys, I also host the highly acclaimed podcast Career Coaching Xs and Os. Through the podcast, I have had the privilege of connecting with countless driven individuals seeking enlightenment and guidance on the path to career mastery. Now, with the culmination of my experiences, successes, and failures, I proudly present this comprehensive guide to career development—an invaluable resource for anyone aspiring to rise above the obstacles and reach their full potential.