Eugene Y. Chan

I am Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). I hold a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. I also have an ARCT (Hons) in Piano Performance from Canada's Royal Conservatory of Music.

My main areas of expertise are in how language influences consumers' processing of advertisements; consumers' reactions to brand crises and corporate apologies; luxury retailing in both offline and online contexts; and the formatting of nutrition labels in influencing food choice. I rely on data analytics to understand consumer behavior and information processing, but utilize experimental and survey methods as supplements where appropriate.

My research has been published in top-tier outlets such as Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior.

My research has been covered in such popular media outlets as Detroit Free Press, Daily Beast, Men's Health, Philadelphia Inquirer, Sydney Morning Herald, and Wall Street Journal.