Thomas Neifer

Thomas Neifer is a research associate at the Bonn-Rhein-Sieg University of Applied Sciences. He received his doctorate in business informatics from the University of Siegen, focusing on data-driven value creation and the design of digital services. His research examines recommendation and reputation mechanisms, sustainable food consumption, and mobility services. He places particular emphasis on linking business, consumer, and data perspectives to develop innovative data-driven business models. As a lecturer, he teaches courses in operations research, data science, business informatics, statistics, and economics, integrating practice-oriented and interdisciplinary approaches.