Kumar

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Private Label Strategy: How to Meet the Store Brand Challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E.M

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Anderson, James C.; Kumar, Nirmalya; Narus, James A.

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation
Nirmalya Kumar

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� 5.04

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India's Global Powerhouses: How They Are Taking on the World
Kumar, Nirmalya

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� 8.13

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