Jennifer Johnson

Jennifer Johnson, founder of True Fashionistas, the largest lifestyle resale store in Florida is a renowned small business coach who empowers small businesses to achieve their goals without sacrificing their well-being.

Once a national model and actress, she pivoted to build a resale empire with True Fashionistas, Florida's largest lifestyle resale store. Jennifer knows the struggle of juggling business growth, personal branding, and a life you love. That's why she built a roadmap for success, The Confident Entrepreneur. Now, Jennifer is a renowned coach, author of the Amazon bestseller "Grace & Grit: Becoming a Confident Entrepreneur", and host of the award-winning The Confident Entrepreneur podcast. She is a Gulfshore Life Businesswoman of the Year honoree, Small Business Association Emerging Leader, Distinguished Entrepreneur Nominee and Leadership Florida participant.

Fulfilling her love to give back to the community, Jennifer serves as the board president for Project Help in Naples. She also serves on the Greater Naples Chamber Board of Directors, on the Board of Trustees of The Village School of Naples, and on the Board of Directors of Sunrise Bay Toastmasters. She is also involved in the March of Dimes – having served as a chair for the March for Babies event – and in the Junior Women of Initiative program. Jennifer is a member of 100 Women Who Care in Southwest Florida.

Jennifer's expertise has landed her features on Inside Edition, Home Delivery, and countless national TV and radio shows. Jennifer has also spoken on countless stages, including National Association of Resale Stores, Booked Naples, Lead2Live John Maxwell event, SBDC and Disrupt. She has been published in TIME Magazine, US News and World Report, The Associated Press, Newsweek, Vogue and Real Simple, among others.

She lives in Naples, Florida, with her husband and twins.