Wil Munsters

Wil Munsters is emeritus professor of Tourism and Culture at Zuyd University of Applied Sciences in the Netherlands. He has published a monograph on cultural tourism as well as tourism studies focusing on built heritage, museums, events, gastronomy, hospitality, cultural destinations, market development, sustainability, and research models. He has also co-edited books on cultural tourism research methodology and on anthropology as a driver for tourism research. As a member of ATLAS (Association for Tourism and Leisure Education and Research), he was involved in the international Cultural Tourism Research Project from 1994 to 2022.