Sanjjeev K Singh

Sanjjeev K. Singh stands as an exemplary figure in the crossroads of innovation, leadership, and digital mastery. As the visionary Founder, President, and CEO of ASAR Digital, he has been pivotal in establishing the firm as an Inc5000 fastest-growing company, serving as a beacon of transformative success in the customer experience (CX) solutions domain. Singh's profound influence in this sector is further augmented by his authorship of three seminal SAP Press books, through which he shares transformative insights into SAP’s CX tools, cementing his standing as a vanguard in the field. His most recent book is titled 'Persuasive Leadership' published by Leaders Press.

His remarkable journey began with an Engineering Degree in Computer Science and Engineering from India, laying the groundwork for a career that would be marked by technological prowess and strategic acumen. Singh’s insatiable appetite for learning propelled him through a course in Digital Marketing Strategies at Northwestern Kellogg, where he focused on Data, Automation, AI, and Analytics. In an ongoing quest for leadership excellence, he is also expanding his horizons at Harvard Business School (HBS), participating in the Owner President Management (OPM) program.

Singh's portfolio of accolades is both diverse and impressive. He has been recognized as one of the "5 Impactful Business Leaders Driving Remarkable Transformation in 2023" by CIO Today magazine, illustrating the tangible change he has instigated in the tech industry. The "Global Indian of the Year 2021-2022" honor from AsiaOne and ETNow, along with the acknowledgment from APAC Entrepreneur magazine as one of the "20 Most Inspiring Indian Entrepreneurs in the US" in 2020, are testaments to his influence and leadership across continents.

At the helm of ASAR Digital, Singh has successfully positioned the company at the nexus of technological advancement and customer satisfaction. By leveraging the formidable capabilities of SAP software, ASAR Digital has become synonymous with leading-edge CX solutions that not only respond to but anticipate customer needs, ensuring each client becomes a hallmark of digital innovation.

Singh's tenure with the Forbes Technology Council has seen him bring a wealth of knowledge and insight to this prestigious community, enhancing dialogues around tech trends and contributing substantially to the collective wisdom of his peers. His deep expertise, accumulated over two decades, spans a comprehensive suite of SAP applications such as S/4HANA, various Cloud services, CPQ, and Customer Data Platforms, making him a pivotal asset in the ERP landscape.

Yet, Singh's expertise is not bound by the intricacies of software; he possesses a panoramic view of the business terrain, with nuanced industry-specific knowledge that spans sectors from High-Tech to Utilities. His strategies are a blend of theoretical rigor and practical insights, tailored to navigate the specific dynamics of each industry he serves.

In the sphere of customer experience management, Singh's approach is characterized by a belief in the power of the 'intelligent enterprise'. His commitment to curating personalized

customer experiences one at a time encapsulates his belief in the potential of SAP’s ERP and CX Solutions to fundamentally transform business operations and customer engagement strategies.

His influence extends beyond the corridors of ASAR Digital, as he takes on the mantle of a speaker and writer, inspiring industry stakeholders to reimagine the fabric of customer experience. He champions the need for businesses to operate with heightened efficiency, and his work has the dual impact of driving business success and enriching individual lives.

Singh's vision for ASAR Digital is lucid and ambitious — to shepherd clients to the zenith of their respective fields through the astute application of SAP solutions, thus securing the twin peaks of digital transformation triumph and ultimate customer delight. His fervor for technology and belief in its power to revolutionize business and customer engagement remains the cornerstone of his professional philosophy.

An advocate for a hands-on, collaborative leadership style, Singh has instilled a culture of innovation and empowerment within ASAR Digital, propelling a climate where creativity is nurtured and professional growth is celebrated. His leadership has been a catalyst for the company's exponential growth, earning recognition as the fastest-growing SAP Certified Gold Partner in North America.

Singh's commitment to the community transcends his corporate responsibilities. As a frequent panelist at industry seminars and webinars, he shares his wisdom on digital transformation and customer experience management, reflecting his dedication to mentoring emerging leaders and advancing the overall tech industry.