Jean-Claude Larreche

JC Larreche likes to say that “he got into sales through the back door!” He was actually first recognized as a leading authority on the creation of profitable business growth through his work in customer centricity and marketing excellence. During his numerous executive seminars for companies around the world, he became fascinated by his encounters with top sales professionals. Since then, he developed not just an interest in sales, but he became a committed advocate for sales excellence. Sales pros in every industry, all around the world, have developed their strategic skills by applying Larreche’s powerful principles and advice.

Larreche is an Emeritus Professor at INSEAD, the leading international business school with campuses in France, Singapore, and Abu Dhabi. In addition to his distinguished academic career, he has been a consultant for many leading global corporations and served on the board of several companies. He is also the Founding Chairman of StratX Simulations, a leading provider of experiential learning business simulations, with offices in Paris and Boston. Throughout his business career, he has consulted for many of the world’s top firms.

He is the author or co-author of many articles and books devoted to continuously raising the bar for the science and practice of sales and marketing, including his bestselling book, The Momentum Effect. His world-renowned MARKSTRAT simulation has been used successfully by more than a million executives worldwide to develop and sharpen their marketing strategy skills.

In addition to earning his MBA from INSEAD, JC Larreche received an MSc in Computer Sciences from the University of London and a PhD in Business from Stanford University. It was at Stanford that he was first nicknamed “JC” by his American friends. He currently lives in France but has travelled extensively—working closely with business executives in more than 50 countries.