As a White House photojournalist, Jeff Markowitz was at the top of his game. He regularly flew
around the world on Air Force One taking pictures of the world’s most influential leaders, and even
received the coveted honor of having his photos appear on the cover of Time magazine twice. And
yet in spite of his success, Jeff still had nagging questions about his craft. What was it that
distinguished the very best photos from the other tens of thousands? Why did one photo resonate so
powerfully, while so many others failed to move people in the same way? The answer would become
the DNA that informs his agency Creative Compound.
For Jeff, his very best pictures captured something authentically human about the subject. These
photos weren’t merely candid, they revealed an inner life and character that couldn’t be named but
universally recognized. That’s when he understood his mission both as an artist and as a producer –
to capture moments that reflect our lived experience and render authentic portraits of what it’s like to
be human.
Today, Jeff, along with accomplished team of creative professionals, has expanded his core vision to
include unparalleled film and video production. His company, Creative Compound, has spent the last
twelve years working with some of the world’s top brands to produce world class commercial
packages and photography with a distinctly human signature. Jeff and his team's track record of
success and his pattern of repeat clients confirms what he learned over twenty years ago – if you
want to move people, reveal something human. If you want their hearts and minds, offer them a
vision of themselves that makes them feel alive.
In 2023, Jeff founded Marko, a 501(c)(3)nonprofit organization devoted to training creative
young people in the art of business. The mission is to empower artists by building sustainable
businesses that will enable them to thrive and have a positive impact on society.
For more information, visit www.marko.org.