Chris Friesz

Chris Friesz is a business and technology author whose work explores the real-world impact of AI across retail, sport, and high-performance organisations. Known for his clear analysis and accessible style, he transforms complex ideas into practical insights that help leaders, professionals, and curious readers understand and win with this profound technology.

His books include "AI in Retail" and "How to Win with AI in Sport", each offering grounded expertise, strategic guidance, and a vision for the future shaped by data, innovation and the impact of Artificial Intelligence.