Dayna Williams

Dayna Williams has been working with CEOs, CROs and Sales Enablement Leaders for 20 years. She also chairs the Association for Talent Development's annual SELL conference which helps internal practitioners develop capability in salespeople, managers, customer success and service roles. The insights Dayna gained from her broad access to leaders and into how sales organizations operate across the country were compelling. She further validated the trends with academic research and documented them in The Diligence Fix, with the goal of creating awareness, driving conversation and inspiring action.

Dayna previously co-authored Sink or Shine: Attract Clients and Talent with the Brightness of Your Mission with a former leader of Aflac west-coast sales and Why Hire You, a shortcut to selling your value and getting hired. Dayna frequently speaks at conferences and on podcasts and enjoys contributing to professional associations with articles, magazine features and textbook material. She lives in the Philadelphia suburbs with her husband, is a super fan of The Office and enjoys giving senior rescue dogs a second chance.