AC Hoffmann

AC Hoffmann has been a professional marketer for nearly three decades, writing for financial services organizations, law firms, real estate brokerages, restaurant and childcare franchises, startups, consultancies, telecomm, creative services agencies, and not-for-profits. Positions held include everything from junior copywriter up through Director of Marketing and most roles in between. In following the write-what-you-know model, "GET THEM TO BUY: Mastering Financial Services Marketing" puts on paper the insight and experience hard-won across many years in the business.