Matt Adlard is a self-taught pastry chef and best-selling author of 'Bake It Better'. Known for his humorous and honest approach to baking as well as his expert tips and elegant creations, Matt Adlard is the most followed pastry chefs in the UK, amassing over 3 million followers across his Instagram, TikTok, YouTube and Facebook channels, as well as a loyal cohort of bakers who subscribe to his Bake It Better online cookery school.
He’s appeared on BBC Saturday Kitchen and Channel 4’s Sunday Brunch, and served as a judge on Christmas Cookie Challenge, Chopped Sweets, Food Network Challenge, and the Platinum Pudding Competition.