Thomas Zerlauth

Thomas Zerlauth is a brand and meaning architect. For more than twenty-five years he has worked with luxury and premium brands, with a focus on the hotel and health industries. His work joins brand leadership with depth psychology. He developed the discipline of meaning architecture, the practice of laying bare the inner order of a brand and building everything from there. He is the author of Markenmagie (Haufe, 2023), Virale Markenbildung (Haufe, 2024), and The Meaning Gap. Brand development is meaning development. That is not one conviction among several. It is the starting point.