Tara Lafon Gooch

Tara LaFon Gooch, MBA, is a keynote speaker, executive coach, and 3X international bestselling author who helps leaders and teams build the confidence to lead through change.

After 21 years in corporate sales, Tara saw why most change efforts fail: they skip the individual. She created the GRASP Method™ (Gratitude, Responsibility, Action, Sight, Purpose), a practical framework that turns confidence and change into daily habits, so transformation lasts.

Her books include How to GRASP Confidence & Own Your Power, Talk Your Way to the Top, and From Cocoon to Soar. Her TEDx talk, “Gratitude: The Foundation of Confidence,” has been viewed hundreds of thousands of times.

Tara is a certified Personal Change Management Instructor, holds an MBA from UNC Wilmington with certificates from Cornell and Notre Dame, and has been featured in Forbes. She hosts the top-ranked GRASP Confidence Podcast for high-performing leaders of faith.