Jerry Roth

Who is Jerry?

• the culture-first operator

• the practical business mentor

• the slightly rebellious but people-centered boss

• the guy who mixes the motivation of Zig Ziglar, with Harley-Davidson energy, blue-ribbon hospitality, and real-world management scars into one culture first philosophy

• Believes leadership can be seen in employee behavior, customer experience, and morale, and share it in a tone that is:

• conversational instead of corporate

• experienced instead of academic

• fun yet disciplined

• confident without pretending to be perfect

• motivational and grounded in truth

Most importantly, Jerry is not selling “management theory.”

He’s selling:

• better workplaces

• stronger teams

• memorable customer experiences

• purposeful work

• culture that survives beyond the founder

You may own your business, but you work for the people who make you money in your business. A self-taught organizational psychologist and culture expert, Jerry Roth is a seasoned professional with a diverse background in management and leadership roles.

With extensive experience in various industries such as metal working, music production, commercial supply and distribution, Jerry is not a corporate executive archetype. He’s the anti-bureaucratic culture builder who believes business should be productive, human, profitable, and fun at the same time.

He possesses a wide range of skills including wholesale/retail management, change management, leadership training, business and financial analysis, and cultural development