Frauke Hachtmann

Frauke Hachtmann is a professor at the University of Nebraska-Lincoln, College of Journalism and Mass Communications, where she holds the William H. Kearns Chair in Journalism. With more than 25 years of experience in advertising, public relations, and marketing, she holds a Ph.D. in educational studies, an MBA, MA in journalism and BJ in advertising from the University of Nebraska-Lincoln. She is the author of numerous journal articles in advertising and public relations as well as sport media and communication.

Check out www.crisisresponseadvertising.com for supplemental material related to this book, including examples of crisis response ads, teaching resources and information on related workshops, talks, and consults offered by Dr. Hachtmann.