Sarah Jarvis

Sarah Jarvis has over 15 years of experience as a Retail Marketing Leader in the loyalty industry. She has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers. Her know-how of what drives loyalty and effective personalisation can be seen in the 2nd edition of Omnichannel Retail: How to Build Winning Stores in a Digital World, which she has co-authored with Tim Mason, CEO of Eagle Eye, and is due out in late 2023.