Matthew A. Gilbert

Matthew A. Gilbert, MBA, is a lecturer of marketing at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, principles of marketing, and social media marketing courses. He has published “Starting Your Marketing” (2024), “Launching Marketing” (2024), “Connecting with Consumers” (2021), and “edX E-Learning Course Development” (2015). You can also find his work in journal articles, trade publications, books, book chapters, conference proceedings, blogs, magazines, and newspapers.