Jim Johnston

I love writing about travel and business. So, I am thrilled to have published my business book Strategy-Drivers with my friend and colleague Aravind Ramanan from India.

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I have been lucky to live, work and travel around the USA, Europe, Middle East and SE ASIA. We enjoy running workshops in all sorts of places for our client groups and learning about their experiences.

Strategic Development and Implementation is our thing so we are lucky to learn about people`s successes as well as their problems when we meet up in all these amazing places. Amazon.com has given us a great platform to share our ideas with you.

I love meeting people face to face and on-line. In Baku we learned a lot about Azerbaijan and helped our friends to build new Revenues, Earnings and Assets for their businesses.

In Texas we found answers to cash collection issues, and in Hong Kong we helped our friends find and manage new customers in new sectors and segments.

I love the Middle East, and found new ways to stay cool with the engineers in Saudi Arabia from Egypt and Jordan and build collaborative teams while visiting the F1 circuit in the Emirates.

I moved back to the UK and now live in an old pink Norfolk farmhouse dating back to 1640. On our small eco-farm we have a cottage garden with shrubs and herbs designed to attract bees and insects, and a lovely old orchard with supplies of cherries, apples, pears and lots of elderflowers. In the traditional meadows we have holly blues, meadow browns speckled woods, and other brightly coloured butterflies including painted ladies. Lovely.

Business and travel do mix well .You should try it. Writing Strategy-Drivers while travelling addressed current research highlighting that more than 80% of strategies fail due to poor implementation. Our innovative Twin-Strategies along with our unique 90-Day plans and Smarter Working systems will fix things. So take a chance on us and take a copy with you on your next overseas trip. Exporting is fun - especially if you enjoy the places and people you`ll meet.