Simon Jacobs

Simon is an Insight professional with over 15 years experience in helping brands understand their customers. He has a strong background in performance measurement, brand tracking and segmentation. Simon oversaw insight and reporting at BBC Studios, contributing to the success of renowned brands like Doctor Who, Top Gear, and BBC Earth. He has also run Insight and Analytics teams at Universal Music Group and Harrods. Simon is a co-founder at Audience Strategies.