Jobert E. Abueva

Jobert E. Abueva grew up between worlds. He was born in the Philippines and raised across Nepal, Thailand, and Japan through his father's academic work. He has spent his career learning that the hardest threshold to cross is the one inside yourself.

A global marketing and philanthropy executive at ETS in Princeton, New Jersey, Jobert has led brand launches and business teams across four continents. He is best known in the corporate world for his work on Clairol's Herbal Essences, one of the world's most recognizable beauty brands and for the burnout that followed, which became the crucible for everything in The Janus Plan.

He is the author of Boy Wander: A Coming of Age Memoir (Rattling Good Yarns Press) and the recipient of the Lambda Literary J. Michael Samuel Prize. His fiction, essays, and journalism have appeared in The New York Times, The Philadelphia Inquirer, Fortune, and Entrepreneur, among other publications.

In April 2026, Jobert delivered a TEDx Talk, "Beyond Resolutions: The Art of Beginning with Intention," at the University of Texas at Dallas — his first public presentation of The Janus Plan framework. He also publishes the newsletter Past • Future • Present, a growing community of readers exploring intentional living and purposeful transitions.

The Janus Plan: A No-Resolutions Path to Begin Your Year with Intention (Weaving Influence Press) is his second book.