Dragan Ristic

Dragan Ristic is a coffee expert with a wealth of experience in the hospitality industry with a focus on coffee, he has spent over almost two decades (18 years and counting) working in various roles within the hospitality industry, in a few different countries gaining a deep understanding of the nuances and complexities of the coffee markets, both commercial and specialty coffee markets.

Dragan is also the owner of Rista Barista Roastery, a successful coffee business that he started and has been successfully managing in the highly competitive UAE market. Despite the challenges of starting and running a business in this market, where there is probably more than 100 coffee roasteries and couple of hundreds of Specialty Coffee shops Dragan has been able to build a successful and sustainable business without any investor, completely on his own with his 18 years of practical experience.

Overall, Dragan Ristic is a respected and experienced coffee expert who has a deep understanding of the coffee industry and a track record of success in the hospitality industry and as an experienced business owner and industry expert, Dragan is well-positioned to provide valuable insights and guidance to those looking to set up and run a coffee business. His unique perspective and hands-on experience make him an ideal author for a book on business setup in the coffee industry.