Kerry Tucker

Advising Nuffer, Smith, Tucker, Inc. since 1980, Kerry Tucker loves all things strategy and has spent most of his professional life helping companies decide what they want to be when they grow up. His book Public Relations Writing: An Issue-Driven Behavioral Approach (1989, 1994, 1997) has been adopted by hundreds of colleges and universities all over the world. Kerry also co-founded Food Foresight, a trends intelligence system for the agri-food chain and served on a number of university

boards. He has won the W. Howard Chase Award, created by the Issue Management Council to recognize organizational excellence in issue management, as well as the Otto Bos Lifetime Achievement Award from the Public Relations Society of America, San Diego Chapter. Kerry lives in San Diego, CA.