Andrew Mounier, holding a master's in behavioral economics, is a highly respected marketing expert with nearly two decades of experience, making a profound impact on over 50 leading brands. Having held various prestigious positions, including VP of Marketing for Orbit, VP of Growth Marketing for Agorapulse, and Director of Marketing for Sumo.com and Process Street, his expertise has earned him a place on the FastCompany Executive Board and as a regular contributor to major media outlets like FastCompany and Forbes.
A master of turning ordinary marketing into extraordinary results, Andrew has experimented with various strategies, from the bullseye framework and inbound SEO optimization to guerrilla marketing tactics, achieving remarkable results. Serving as CMO for a $500 million revenue organization, building multiple in-house marketing teams from scratch, and operating a content marketing and growth marketing consulting firm with Fortune 500 and 1000 clients showcases his unwavering commitment to challenging the status quo.
As the founder of WordSmiths, Inc., Andrew is dedicated to helping businesses achieve their full potential. He also hosts the hit podcast Le Crieriers, revealing the passion, purpose, and strategies behind today's most innovative tech brands. An avid traveler, Andrew loves exploring the world with his partner, Lili, and their new addition, Twilla.