Anne Scherer

Anne is a true trailblazer in the realm of consumer psychology and technology. For over a decade, she's been on a mission to uncover how new technologies are transforming the way we interact with businesses. As an Assistant Professor of Quantitative Marketing at the University of Zurich and co-founder of Delta Labs AG, Anne dives deep into the fascinating world of AI, robo-advisors, and communication interfaces.

Driven by her passion for "better tech," Anne supports startups, companies, and NGOs in shaping our AI-driven future. She has served on the Global Future Council of the World Economic Forum and is renowned for her groundbreaking research, published in top scientific journals and major media outlets. Her TEDxTalk, discussing why we are more honest with machines, has been viewed over 1.8 million times.

Before joining the University of Zurich, Anne conducted research at ETH Zurich and earned her PhD with distinction from the Technical University of Munich.

Anne isn't just a scientist; she's also a true adventurer. She's traveled the world, from scuba diving in the Red Sea to cycling around Easter Island, enriching her perspective along the way. In doing so, Anne helps shape a technology-driven future that's every bit as thrilling as her own adventures. Anne lives with her partner in Zurich.